Lessons from the success of Farmville

At the moment Zynga is one of the most talked about new social game companies with rumors that they are making tons of money and may consider an IPO in the near future. Last I read they are rumored to have revenues approaching $200M a year and have announced over 120M players across their range of games.  Until a few weeks ago I have not been a player of any of their games, I’ve been avoiding most Facebook games for the past few years as I haven’t yet found any that really engaged me or were much fun for me to play. Earlier this month I signed up for Farmville to test it out.

It is well designed to pull someone into spending money (or following offers to get the in game currency) and in that respect I have a lot of admiration for the game designers. Visually it is cute and pretty to look at and I can see (provided you grind enough to get the resources or spend cash) it could be enjoyable to decorate the screen with the various options and elements and there is a degree of interest in the resource management and balancing acts of what works best.  And the game is designed to become a habit, to reward the player for returning on a regular basis (and nicely on a basis that corresponds with the level of engagement the player wants to have with the game vis choosing crops with maturation periods that match the play cycle the player prefers).

And like many “social’ things I suspect the game play changes when you have friends who are connected with you via the game (out of over 500 friends I have on Facebook just 37 are playing Farmville and of those only about 10 have actually been actively playing the game the rest are still at the very beginning early stages of the game.)

I spent about two weeks explore Farmville, logging into it at regular if random intervals and very rapidly rising to level 21 (out of I think some 38+ levels which can be achieved). The game introduces many new elements on a regular basis both as you gain levels, as Zynga adds new features and as they add elements of a seasonal nature – currently decorations and other elements with a Halloween theme.

This pattern is actually not new, online games have followed a similar pattern to retain interest over time for a long time. A game I used to play, Kingdom of Loathing, has had seasonal events in the game since the start in 2003. And earlier games such as Everquest and Ultima Online also had seasonal in game events (as has World of Warcraft).

So what is new about what Zynga has done with Farmville (as well as many of their other games which share similar patterns)?

The simple answer would be Facebook. And certainly the viral elements Zynga uses from news feed posts to notifications help attract new players as well as get current (engaged) players to return are one key reason for the large numbers of players.

And the design of the game is clearly built to inspire many players to pay money or complete offers to get to the rewards faster (or to keep up with/impress their friends).

As a game player the actual game design of Farmville is very simple. Michael Arrington had a tweet that sums it up very well

Farmville is like simcity without any of the good parts

His point is that to do the fun stuff, if you want immediate gratification, you have to fill out an offer for Netflix or the like for each new thing you want to build.

But even if you have patience Farmville is not a serious game, it has some limited elements of resource management but for the most part it is more like gambling (of the slot machine variety not poker) than it is like playing a serious game of skill. Seemingly every other time I log into the game I’ve “Won the Daily Raffle” and there are many other elements in the game to grant you free in game resources. Including viral elements such as clicking through on “rewards” via postings from your friends who are playing the game on their newsfeeds who have chosen to “share the wealth” when they have accomplished some in game award.

However evaluating Farmville on the gameplay is missing why it is fun (for many people). Like a slot machine, Farmville is all the sights and sounds – in this case the clucks and moos.

Social game ideas – open ended, multi-sponsor ARGs

My background in games and the current state of things

I have been a game player since my grandfather taught me to play chess at the age of 4. In my youth I played AD&D, Shadowrun and many other role playing games – usually at the DM. At my high school there were a bunch of us who played all types of games on a regular basis, we played many boardgames after school, had AD&D campaigns including one we ran at times over lunch in the cafeteria and were regulars at the local games shops.

In fact the father of one of my high school classmates was a professional game designer at the time for Mayfair Games where he lead the development of many classic board games, games such as Cosmic Encounters. A number of us, myself included, occasionally were drafted as gametesters for new board games.

At the local games shop, a massive, custom designed building built by a serious historical minatures gamer, we would spend hours many evenings and weekends playing a wide range of games, including historical minatures, roleplaying games and all types of boardgames.

I always assumed that I would stay playing games on a highly regular basis when I entered college but that didn’t happen, somehow I didn’t stay as active a game player, though I did play the occasional game of chess and lots of card games with friends.

In the 90’s I spent many years as literally a professional Magic the Gathering player and dealer, in one year I earned over $40,000 trading pieces of cardboard and won prizes valued into well over $5,000 in many tournements which I often won or placed very highly. Friends of mine were even better, winning at a global level and traveling around the world to play Magic the Gathering (and winning well over $10k from some tournements in the process). I quite my regular job at the time when I realized I could make far more money in a few hours than I would earn in days.

A bit later I also became active in a range of Live Action Role Playing games, mostly around White Wolf’s World of Darkness game. The game I played started in the mid-90’s in Chicago, grew rapidly to include nearly 100 games in cities all around the world all sharing a common set of rules and world and which allowed players to play their characters from one city at the games held in other cities. As a result players could and did interact across continents (friends of mine went to Brazil to play the game) and there were games happening multiple times every week near to Chicago.

It was  great fun – immersive and engaging. While we did play in spaces we reserved just for ourselves (we would contribute to rent spacees from time to time) we also played in the midst of other events – often in nightclubs, once very memorably at the Chicago Museum of Modern Art when they stayed open for 24hrs to celebrate the Summer Solstice. Playing in the midst of 100’s or even 1000’s of people who were not playing the game added layers to the interactions and was extremely fun.

In the past few years Alternative Reality Games (ARGs) have become increasingly popular and successful, though with some notable caveats. Most, though not all, have been run as commercial promotions for a specific event or product – very often a movie or TV series. Currently the upcoming movie District 9 for example is running an ARG where you can play either a human or an alien in the world of the movie.

The model of ARG’s has become in some ways fairly formalized. They start with a series of clues usually embedded inside of something in mass release – billboards & posters, movie trailers, occasionally other forms of advertising. The clues in these ads, often a phone number or a web URL lead a player to signup to the ARG. From there a series of clues lead to other sites or phone numbers often with embeded small games or challenges.

Over time additional clues are released which further the ARG’s storyline. For most ARG’s the model has become a bit of a funnel, with fewer and fewer players continuing as the puzzles are released, usually these ARG’s lead up to a final end clue and often the players who figure it out in time arrive at an event or get a prize of some form (a sneak preview of a movie for example as well as other gifts & prizes). Then often the ARG comes to an end as the movie or TV show is released (or the season ends in the case of ARG’s such as Lost’s or Fringe’s where there were clues embedded inside of each episode).

These games are effective ways of engaging and building fans for a new media property but they have many unfortunate side effects of this model.

1. They generally are less and less engaging for new players as they grow in complexity – sure most of the time players set up Wiki’s or other sites to explain what is known so far, but as the game goes on it becomes less compelling for new players – and once the final reward is given out it often is far less interesting to new players (and even existing players may cease engagement)
2. While some ARGs have included a wide degree of player driven content & storytelling, for most there is a very heavyhand of the ARG designers at work in telling the story and though players can visit many parts & sites in any order they want there tends to be a very linear path of the story being told by the nature of new clues being released on a specific timetable.
3. A few ARGs have had occasional “real world” events but the global distribution of most media for the most part means that most ARGs now primarily employ mass media & the Internet for the game play (also often voicemail/800 numbers for some parts and frequently SMS messages to players).

A few weeks ago a variation of a type of game which has been popular for a few years inside of social networks such as Facebook was released on top of Twitter – Spymaster – these games build upon usually preexisting social elements and relationships to form part of the game play. In the case of Spymaster your twitter followers become the size of your “spy ring” and you gain game play advantages by having more of your followers also playing Spymaster (they become “spymasters” in your “spy ring” and give you game bonuses).

Add in the fact that social tools such as Twitter (or Facebook) have many ways for you to communicate with people – and the games take advantage of these tools to send out messages about your game play activity to your social network (with your permission) and not surprisingly these games can and do often experience rapid, exponential growth as large networks of friends all start playing.

However while fun games such as SpyMaster or the multiple Mafia based games on Facebook (and in those cases now also with iPhone apps) suffer from (but also benefit from) a fairly simple game play and room for interactions between players. They offer only relatively limited sets of actions, have constraints on what you can do in a given period of time, and allow for only a handful of direct in game ways to interact with other players. Though often players evolve ways alongside of the formal game play elements to interact. In the case of SpyMaster many players have set up Twitter accounts only focused on playing Spymaster and have builtup networks of followers with whom they coordinate in game actions and for strong in game cliques.

I play Spymaster and enjoy it, though it is a relatively lightweight game, so I only play for a few minutes most days, if that. They haven’t yet settled on a business model, but it should be noted that some of the Mafia games on Facebook are already part of game companies rumored to be rapidly approaching over $100M/year in revenues, primarily through the same of virtual currencies to game players to use to enhance their game experiences.

A few players of SpyMaster are starting to expand the game via sites such as SpyMasterFans. There they are forming groups, sharing ideas & insights into the game, challenging each other to new interactions etc.

You may have noted that in my recounting of my own game playing background, I have not mentioned a lot of computer gaming. In the early 1990’s I ran a Muck (think an all text based version of Second Life) but I never got into computer gaming very much. So I haven’t played, though I do follow, the rise of social computer games. At present there are two very important models of social computer games.

1. Massively Multiplayer Online Games (mmog’s) most famously World of Warcraft (or WOW) but also dozens of other games from companies around the world. There are three primary models of MMOG’s – subscription (usually with regular expansion packs as well) – this is WOW’s model and is the most common, free to play but game and expansions needed (Guild Wars is one of the few that use this model) and the newest model free to play including the software but virtual goods & items available for purchase (Sony’s Free Realms uses this model though subscriptions are available with additional benefits).
2. Server based games. Increasingly console games as well as many PC games have multiplayer options and game companies are now often offering services that both run server instances and help players find other players to play against. Microsoft’s Xbox live for the XBox 360 and Valve’s Steam service for PC games are two examples of these game services. Often a fee is required for membership (for XBox live) and in most cases the games have to be purchased to play them.

There are many further nuances to computer and console games. For this post the most crucial of which is the number of players they are designed to facilate interactions amongst and the length of that interactions. Console games often are limited to a relatively small number of players competing against each other (4 vs 4) which can be over the Internet or over a local area network. MMOG’s differ in how many players they handle interactions amonst – many have multiple “servers” which are different instances of the world and which may have slightly different game rules, meaning that in most cases players on one server do not interact with players on another so they are limited to the number of players who choose to play on a given server. Some games are designed to encourage cooperative play where players cooperate together to achieve game goals (WOW has quests that can involve 40 or more players from a single Guild working together). Many games also have elements of player vs player interactions where players fight directly against other players – depending on the game this could occur anywhere in the game world (on a given PvP server) or in many games may be limited to a specific area of the game.

Some ideas for the future – open ended, multi-sponsor ARGs of a new form

While I know that computer and console games have many incredible aspects offering amazing graphics and game play capabilities they also have in-built limitations. Even with voicechat which is increasingly an important part of the player to player interactions in many games playing such games is limited to players who have the required equipment and financial resources to buy the necessary games & game subscriptions.

So here are a few ideas I have for where social games could go in addition the ongoing evolution of computer & console games.

Instead of an ARG which is sponsored by a single media property – and which is thus usually tied to the world of that particular movie or tv show (or less often an artist such as NIN) I would suggest a game with the following models & business elements.

• A combination of lightweight, easy to adopt technologies AND frequent, multi-city live interactions & events. Neither element would be necessary to enjoy the other but if you used both your game play enjoyment would be enhanced.
• The technologies could leverage and be built upon existing social tools such as Facebook or Twitter but would likely have a website and perhaps mobile applications as well
• Much of the world and game interactions would be driven by the players with a light touch of the people designing and running the game – they would mostly design the world & backstory and would occasionally facilitate in game activities and elements, but the game would be designed for the players themselves to evolve the plots & ongoing stories.
• In place of a single sponsor driving the event to a particular end point the game would have sponsors that come and go and which interact with the game in a variety of ways – I could see some sponsors embedding story from the game into their media (tv shows perhaps even movies) while others would provide real items and help support game related events in the “real” world (as well as having in game repurcussions). These interactions could at times be lightweight – having characters from the game (probably mostly actual player’s creations) who appear in the background of a movie – say as items in a newspaper story – this would I think be a lot of fun for players – and great marketing for those movies or tv shows.
• The game would be designed to allow for new players to join at any time and for players to play at a wide range of play cycles – some playing daily while others playing only a few times a month or taking a summer off and resuming months later. This takes careful game design to balance and to give everyone a lot to do without the game becoming boring for anyone – but it suggests that for the most part these games would only have light elements of “levels” or the like but heavy elements of role playing and interaction. Though there could also be puzzles and cooperative quests so players uncomfortable with heavy roleplaying could ease into participating in the game as well and be rewarded for that interaction.
• The business model could include clues & game elements embedded in physical items (t-shirts, trading cards, books, comic, digital downloads of many forms etc) which is a model that other similar in some ways games have already used quite successfully. Some of these products could be from sponsors who not only embed game elements in something they sell but also support the game finacially & through promotional efforts.

So that is the basic ideas – I haven’t yet designed an entire game example just started thinking about this, if it sounds like fun (or if you know of examples I should take a look at) please leave comments or contact me privately.

What is a business designer or how to work with Shannon

Of late I have started to describe myself as a business designer in response to the usual question of “What do you do?”

But what do I mean by the term?

A Business Designer, as I intend the term, is someone who uses the techniques of design firms, such as IDEO, to design new businesses – whether entire new startups or within the context of an existing, larger business.

I have been highly active online since 1991 and working on the web since the mid-90’s so a great deal of my work does involve the application of technology, especially web technology, to business problems. However my process starts before deciding what the solutions will be, it starts with the discussions about the specifics of the business, the resources available, and objectives.

Only then do we address the specific solutions required, in many cases applying technology both purchased, open source and customized to the business objectives.

So what is my process?

Earlier this week I attended the SanFran Music Tech Summit and over the course of the fantastic conference I had many long conversations with entrepreneurs and business people who were attending the conference. In these short conversations and discussions I practiced a shortened version of my business process.

1. Hear how the current business, or the business idea, is described today.
2. Explore what is behind the business, what technology if any current exists, what are the current clients, what is the current business process.
3. Get a quick sense of the business objectives of the team at present – new customers, investment, partners etc.
4. Brainstorm. In this process I leverage the diversity of industries and companies I follow closely, seeking examples often from unrelated industries which can help us decide on direction and business models for the business.
5. Make concrete suggestions of next steps for the business from simple text copy changes to complex shifts in business model.

That is the shortened process, at times taking only a few minutes, other times taking an entire lunch.

What I follow

At the moment I pay very close attention to a number of industries and technologies, these include:

• The music industry, especially the emergance of the online, digital music industry.
• “New Media” from the business models of old media applied to the new digital world to the emergance of new businesses and media leaders
• Web 2.0. I define Web 2.0 as the shift to a data centric view of web applications. Practically this means more open web sites, api driven services, dynamic flows of information, and in many cases user generated content
• Mobile applications. In particular I have been an early adopter of smartphones, currently heavily focused on the iPhone.
• Gaming. Though I am not an active game player, I have a longstanding and deep interest in games and gaming. I’m very interested in the application of gaming elements to serious purposes.
• Social Networks. I started Meshforu, a conference on the study of Networks in 2004 and have been an early adopter of online social networks. I also follow closely the academic study of Social Network Analysis as well as related fields of Network Science.
• Advertising. I believe that advertising, across all forms, is in a major transition. In particular I am a passionate proponent of Brands and believe that brands need to adapt to the new, digital landscape
• Internet Radio. While I follow the whole music industry closely, many of my current ventures relate to the new forms of Internet Radio.
• Community. Most successful businesses are driven by a community both online and offline. I’m an advisor to a number of startups focused very much on the support of specific communities enabled by the new digital media world. In many cases these cross over many types of media including online websites.
• The Food Industry. My father is a leading food technologist who has designed new products and business processes for most of the major food companies around the globe. I am a passionate foodie and follow emerging trends in the food industry, including restaurants very closely.
• Social Entrepreneurship. I run a small non-profit, MeshForum and am passionate about new models of business which include a strong social mission and purpose.

There are many other industries and specific technologies which I also pay attention to on a regular basis, I have worked for some of the largest banks in the world. I’ve also designed and build AI driven automated data applications and other complex pieces of enterprise software. But at present the above list of industries are the ones I follow most closely and where, primarily, I seek clients.

How I work

My preference is to work with clients over an extended period, typically via a monthly retainer with at least a three month minimum. In three months any business whether large or small can see specific results from the engagement. A retainer, instead of the more common hourly or day rate, allows for the wide range of ways I work for and with each client.

For most clients I will meet with the client, often onsite for a series of meetings and observations each month. I am often a part of internal discussions and meetings with partners and external vendors.

I am based in San Francisco but will work with clients anywhere in the world, combining in person meetings with extensive online collaboration.

Every engagement is different but a few specifics you can expect from working with me.

• New Ideas – a primary part of my job is offering a new, interdisciplinary perspective on the challenges of your business. A key part of this is carefully suggesting specific, implementable new ideas and approaches.
• Simplification - much of my practice is around paring ideas and processes back to identify what is most key and value creating. Many startups, as well as large companies, build technologies and processes which are overly complex. By focusing on simplification we end up with greater value.
• Clear processes and designs – After we have focused and defined clearly the specific business objectives, my role shifts to achieving those objectives. There my job is to define and often help manage the business processes, including working with development teams, to build and design the related parts.

I have over a decade of experience as an Open Space Facilitator and use that as part of my consulting. The result of a facilitated open space event is usually clearer understanding of both the business opportunities and the resources available to address them, as well as focused groups of employees (and often external partners including customers) to address each business need.

If you are interested in working with me, email me at shannon AT nearnessfunction.com or call me at 1.800.454.4929.

Evaluating the Cloud – first impressions

In theory I am a huge fan of and proponent of moving towards cloud computing, in practice as I look at currently available options even I find the curent landscape confusing, a bit convoluted, and rife with decisions and options. 

Though I can program (in lots of languages) I am mostly an strategic consultant and business advisor, so while I do have specific technical requirements to look at, this article will mostly be written as a record of my process of evaluating cloud computing options from a business perspective. For a good, though incomplete, starting point for looking at cloud computing options from a more purely individual developer perspective IBM has a great article on current clound computing options. 

As I have noted many times on this blog and on my twitter I am not a fan of Microsoft Vista (I consider it the worst OS I have ever used in some 25+ years of using computers). Though I have managed fairly large scale Miscrosoft servers in the past, I am also not a fan of Microsoft centric solutions for web applications – I don’t use Visual Studio as my primary development platforms, I would never encourage a client to build a web application that requires IE. So while Microsoft Azure is a cloud computing option I am not going to consider it in this blog post.

There is a more practical reason for this as well, as I write this, Microsoft has not yet announced the costs of Azure and it is currently only a Community Technology Preview. Without this data or a production ready environment Azure is not a responsible choice for a startup nor for a new venture which will be used in production of a larger company. 

So what factors will I use to evaluate cloud computing options? And then what are my initial conclusions?

Factors

1. Development platforms and options. Google App Engine, for example, currently only supports Python but will soon also support Java bytecode (which in turn opens it up to a range of other languages potentially). For some development needs and teams this is not a limitation at all, for others it removes App Engine as an option. Any cloud computing offering that allows for in essense virtual server instances will typically support a wide range of languages on those servers (as well as development frameworks). However other business concerns, such as how you plan on load balancing and scaling your applications may impact language and framework choices.
2. Business tools included. This is more of a factor for a startup, especially a bootstrapping startup than it is for a larger company. A larger company may have preexisting payment processing systems established or may build an application for reasons other than direct revenue via the application. Not every startup either will need monetization or pass-through billing options. Here Amazon Web Services has a small lead over competitors at least in my initial research as they offer a range of options to handle payment from clients, including billing which includes the Amazon Web Services costs and only charges a small percentage on what you bill your clients over the costs of the client’s usage (currently 3% + $0.30 in most cases).  Salesforce.com for example might offer access into a pre-qualified pool of potential customers, customers already paying on a monthly, per-user basic for software-as-a-service. 
3. Match to your business model. Different providers of cloud solutions have created those solutions based on a wildly different assumptions about the business model of their customers, understanding this and making best guesses (in the case of a startup or of a new project at a larger company) will help narrow down to a manageable pool of vendors. Some providers are optimized for the needs of applications which will store and distribute large amounts of data – here the costs per GB of data (stored and distributed) could be a key business factor in evaluating vendors. As importantly performance could be a key factor, some cloud computing vendors have already built relationships with Content Distribution Networks which can help with the delivery of large files to large numbers of people. But the same cloud vendors might not be a good solution for streaming options (depending on how they work with those content distribution networks and a range of other factors such as network topology). 
4. External factors - a simple example, if you have the type of service which can (and should) be crawled by search engine robots, then it needs to be easily crawled by them at all times – this means that your service needs to be persistent and likely you need a static IP address for the web server(s) hosting anything which might be linked to via external services. A more subtle point, if you will be exposing your appliction as a widget in other sites or as an application inside of social networks you will likely need to ensure 24/7 access to your application and need to have very good response times. Add in a requirement to work with external 3rd party API’s and services (ads, web services etc) and you may need to look at hybrid approaches or base your business models upon an assumption that at least one instance remains up at all times (and then have to factor in how much time it takes for additional instances to instantiate when you are looking at how you will scale if demand spikes). 
5. Your comfort with business partner risk - some cloud computing vendors seem unlikely to either go out of business or to exit the cloud computing business. Google and Microsoft for example are unlikely to go out of business any time soon, Salesforce.com has built a substantial and growing business on the cloud, and Amazon.com seems both profitable and deeply committed to their cloud services. Smaller vendors such as Rackspace or GoGrid or the dozens of smaller still companies present a bit more of a risk. In Rackspace’s case the risk is not so much that they will go out of business (they have prospered for many years now and are growing) but rather how/if they will consolidate a number of aquisitions. GoGrid has a compelling suite of offerings but presents a bit greater risk. For really business critical deployments (including for many startups especially once past the initial bootstrapping stage) I would thus recommend an exercise of exploring how to move from one cloud vendor to another as well as to stay aware of and have plans in place to use non-cloud based options. 
6. International considerations - if your business is entirely inside of the US then any cloud vendor with a US presense is a viable option. However many cloud vendors have restrictions which may impact your decision as you look at global use cases. Payment processing, a key selling point for some vendors, is often restricted to only US customers. Some vendors have great pricing of data usage within the US but charge additional fees for international traffic (directly or indirectly). For example, Amazon Web Services has different clouds for the US and the EU, data transfers within a cloud (between EC2 instances and S3 for example) are free, but if you need to move data between the EU and the US then fees are charged. 

And these are by no means the only factors I am looking at, but are some of the initial ones I am considering as I research options. In follow up posts I hope to explore the current Cloud Computing landscape as well as my initial perceptions of each vendor I look at seriously. I will also, I hope, write up in more detail the technical requirements I have at the moment for the specific project which is inspiring this search. 

Please add other factors you would suggest I consider in the comments below!

Tasks for a new startup – Radioki.com and Startup Weekend SF

Saturday was a busy day. Spent at Startup Weekend SF.

Today will be an even crazier day as in less than 24 hours I will be taking 4 pages of notes sketching out a whole application and putting together a mess of parts and web services into what will be a compelling and useful service for many people. After I post this, my evening (well early morning) will be reading API and data format specifications and working out how to build out our first functional pieces.

However just having a great working application is not all of the tasks that a modern, web 2.0, 2009 edition company needs to do to be successful. Here for my own use (and my teams) as well as I hope for many other entrepreneurs is a checklist of tasks we also will have to try to do this weekend. Please add anything I have missed in the comments below!

[and before you mention it - legal structure & incorporation, partnership agreements etc are indeed important and if as we hope it does Radioki takes off we will complete them, we are building this in the context of pre-existing friendships as well as the Startupweekend open & collaborative ethos]

• Register your new brand domain. We did this Saturday afternoon. Nothing at Radioki.com yet, but that will change rapidly.
• Sign up for Twitter for your new brand. I’ve set up @radioki follow us to get updates on our progress, access first and we hope a few other surprises.
• Set up an internal tool for documentation and collaboration. We chose the very simple and easy to sign up for and use PB Wiki as a repository for our team notes, drafts, pseudo code, internally important data etc.
• Establish a simple version control system. Even if you have just one developer, work with a version control system everywhere you can (which is pretty much most things). A wiki for internal team documentation gives you version controls & who made what change data tracking inherently (assuming you as I would suggest use a private tool for that collaboration)
• Register for all of the relevant API keys your applications will require. These days this can be a very long list. In our case we have at least three major API’s which we will use, multiple web services, Javascript frameworks, web hosts, domain registrar and much more which we need to sign up for and use.
• Establish early on (as in before we launch) customer support & feedback channels. Almost certainly in our case this means that we will create and set up a GetSatisfaction for Radioki (using the free version first until we have a business model to support more) – note, when we complete the next task, we have to go back to sites such as Twitter and GetSatisfaction and upload our logo there as well.
• Design a logo and pick a basic design pattern. Be comfortable with this being basic and expect it to change, but to launch quickly create a simple (even text only) logo to use at your avatar image across the web, to use on your home page, and along with it a basic color palette and design style for your overall web presence. Expect to change this but spending a few minutes early on in the process helps you create a clean, consistent look across web services and sites.
• Set up corporate email addresses. Even if all you do is have them auto-forward to your regular email, yourname@newcompany is useful and is used as proof of employee status by some sites such as GetSatisfaction.
• Join the appropriate networks as the new corporation. In the case of Radioki this means Facebook but because we have a strong Music component also means active engagement with Myspace.com (and especially MySpace Music).
• Update the personal sites and network profiles of all founders. When you launch your personal site and blogs should note this and the profiles of all of the founders (and early employees if you have any) should be updated to reflect involvement with the new company. This is a signal for people who follow you on each network or who read your blogs that you are working on something new.
• Link back to and thank publically as well as privately all the services your new company uses and works with. Besides being just common politeness everyone who builds any service wants to see it used and welcome thanks and updates about how their solutions are being deployed. Also many API providers offer directories of applications using each API. Building relationships with each company your solution relies upon and works with can also lead to lots of helpful advice, guidance, updates about new features and opportunities for promotion.
• Remember to add contact information and background to your new company site. Yes, focus on getting the service built and launched, but also remember to include who you are who are building the company as well as how to reach you and who to reach out to for any media who might want to contact you. Photos of the core founding team are great as are short bios. All serve to humanize what can often be a dehumanizing process (web applications for example). And yes, real names and a corporate mailing address do combine to give lawyers someplace to send stuff – but it also gives journalists, bloggers, investors and future business partners someone to talk with as well.
• Build logging and analytics into your site and application from the beginning. Deploy Google Analytics or another similar product on your new domain from before you share the URL with anyone (hmm we’ve broken this one so have to fix this quickly) For your main application make sure that user actions are logged so you build up a history of interactions. In our case this means ensuring that every search query entered is captured. Ideally you also log what output (or if something failed what error messages) resulted from that interaction.
• Reach out to your friends. A new project whether big or small is perhaps the best excuse to catch up with your friends old and new. In fact I love it nearly every time a friend sends me an update about new projects or companies. Often these updates are the first time I’ve heard from someone.
• But don’t forget to also reach out to the media. Start with the media who are also your friends. If you friends also covers your space then reach out to them on a personal level. Don’t send your friends mass, blast emails if you can avoid it – if not, then follow up (or send in advance as well) a personalized note. Do not rely on your friends having your contact details handy – include a direct phone (cell phones are great) as well as your personal email address.

And those are just the relatively simple, basic stuff. When a new company is launched a whole additional set of tasks get added nearly immediately. A few things to think about relatively soon.

• Corporate banking relationship. This will require legal incorporation in some form (or will require initially to work off a founder’s personal accounts – opening up reams of tax/legal complications. However such a relationship is a key part of being a real business – it gives you a way to sell to people via giving you a means of depositing checks.
• Corporate legal relationship. Establishing a legal relationship, even if a relatively simple and low cost relationship is another part of being prepared to be a real business. A lawyer may early on be called upon to help with incorporation, reviewing various agreements and you hope reviewing customer contracts or investment documents (or best case both).
• Building out the non-functional parts of your new site. What I mean here is collecting excerpts of blog posts and news articles & embedding audio or video coverage. This also includes keeping a new corporate blog up-to-date and continued use of the corporate Twitter account etc.
• An ongoing PR relationship. Of course with a firm who knows your business area, with whom you can work closely and who gets your product as well as process. Great PR firms add incrediable value.
• Telling a clear, updated and ongoing story. If you (or co-founders or early employees) are not great storytellers or public speakers then likely your PR firm (and perhaps other advisers) will need to help with this but especially early on it is vital to have a clear story about the company and your new, emergent brand. This story should be short and clear (oh and compelling)
• Have a business model (or two or three or four). You do not have to implement the business model immediately, nor do you need to share it with anyone (though your co-founders should also know). But having a business model in mind can be exceptionally helpful as you evaluate what to use/not use, what to build/not build, what to track/not track

And yes, this list is long and incomplete.

I skipped over raising money, I skipped over legal incorporation (rarely a good reason not to just incorporate as a Delaware C corporation). i skipped entirely over office space. Until an income is generated a large number of boring but important tasks are delayed (salaries and benefits for example).

For now, sleep then back to work.

Radio Schedules 2.0 at Startup Weekend San Francisco 2009

Back in Dec I posted about Radio Stations 2.0, an idea I had for a return of great radio schedules, updated and enhanced for the 21st century. My post attracted some great feedback and some comments as well as backchannel reactions. I placed my ideas out in public under a bit of a CC license and encouraged anyone to implement them (though I requested at least some attribution).

Friday night after the fantastic Web 2.0 Expo I arrived late to Startup Weekend San Francisco which this time is organized by many fantistic people (and friends of mine). As people went around the room offering up their pitches to the crowd (and to the panel of VC/angel investors who were offering feedback on the form of the pitches) I decided that I would offer a pitch myself.

So I remembered my Radio Stations 2.0 idea, since it is an idea I have already shared publicly, I don’t mind sharing it again, and there is the chance that by doing so at Startup Weekend (and of course following up with a great deal of work most likely) I may be able to inspire enough help from others to make it a reality!

I’ve updated my original post with some more analysis of the competitive landscape (in the comments). In the rest of this post I will set out our goals, targets and next steps for this weekend. Hopefully we will be able to cobble together something working by Sunday evening (and continue to refine it further after that).

Basic Idea

Finding radio content whether in a rental car in a new city, on a mobile device or at your desktop is frustrating. Radio Schedules 2.0 is a simple, lightweight, API driven directory of terrestrial, satellite and Internet radio shows. The API will allow for both write & read functionality and likely will be combined with a wiki(like) set of data (station ranges & descriptions, show descriptions etc)

Competitive Landscape:

Since RadioTime does exist (and is a commerical entity already) we are going to look carefully at what we can (and should) do to be different, lightweight, and add real value as a competitor (in some ways) or perhpas even as a complementary service in other ways.

Other competition includes PublicRadioFan.com which lists most public radio stations from around the world (with Internet presenses) and a project started in 2003 (and put on hold in 2003) do something similar.

Steps for the weekend

1. Define a simple data structure(s) to store the data we gather. Of particular note this will likely include a geographic focused set of data – station data driven by actual tower locations & signal reach. Potentially this could include variations by time of day & date especially the case for AM radio in the Midwestern US. It will also include a temporal set of data – shows on a given station aired (or scheduled to be aired) at specific times.
2. Design our data to build up over time – i.e. not just “what is on now” or “what is scheduled to air next” but also “what just aired” or “What was on this morning during my commute…”
3. From the beginning expect to build & deploy on servers located in the Cloud. This means evaluating Rackspace, GoGrid, Amazon’s Web Services as well as others.
4. Design for a data-driven business model. Perhaps surprisingly a great deal of this design will be involved in streamlining and simplifying what data we need to collect & store from people. But by design this will include storing a great deal of log data & anticipating using such data extensively.
5. Stay and work openly. I will likely update my blog with one or more posts of our progress as it happens this weekend – probably including some calls for help in specific areas.

Current design thoughts (very early, very rough)

• Stations – are associated with One or more “dial” positions For terrestrial radio this is the dial number (or numbers in cases of stations with multiple towers). Have a related schedule (or schedules in a few rare cases). Associated with a bunch of data about the station (probably in a wikilike manner that allows for versions)
• Schedules - related to a station (rarely but occasionally multiple different stations). Composed of many “shows” and a true temporal dataset (with start & end times, times normalized to a single timezone) may occasionally also have further details in a wiki (but less often, though “source of data” will be tracked – could be API calls, could be web crawl)
• Shows - A unit of a schedule, but shows can have a meaning by themselves (syndication). May have further data in the wiki.

When a request comes into the system that request MAY have the following:

• a geographic location (which in turn implies an likely interest in Terrestrial radio schedules)
• a range of time (blank may imply “right now”)

At some future point the system may do more with who makes the request (individual web user, individual web user w/tracking cookies, API called etc.). The system may also do some matching/recommendations (using Last.fm profile info or the like as a starting point) but that’s probably not in the first release.

Technology thoughts

• Start with standards – ideally calendar data will be available in an iCalendar form, via standard means of access. Where microformats make sense we should use them to semantically market up pages we generate (ideally this happens in the background so if a given page is editable ala a wiki the microformats are applied on top of that where they apply)
• Design for API use - ideally this means even for our own interfaces we use the SAME API’s we make available for third-party use. This then forces us to make the API’s simple and as stable as possible (we may of course use white-lists in the future to rate throttle some API access). It should also facilitate the use of other web standards – for example since we are starting from the beginning there is no reason we shouldn’t start using OpenID/OAuth instead of implementing our own Identity systems.
• Focus on simplicity – there are many directions we could go and we will want to explore how best to compete (or not) with RadioTime. Almost certainly our best approach is to keep it simple, do something exceptionally well and iterate.

Unique and useful stores around the Moscone Center in San Francisco

In this post I will highlight a number of my favorite little hidden gems of stores in SF which are a short walking distance from the Moscone Center and/or near to hotels where people often stay when in SF for a conference. This is a sister post to my post yesterday about where to eat, drink and entertain around the Moscone. I have also included a number of stores which while not exciting are useful to know about for last minute needs when in town for a conference. This post is not intended to comprehensive nor does it highlight the dozens of great stores in the various neighborhoods of San Francisco. 

Of course I will have missed many great stores, please add your favorites and your experiences in the comments below. 

Useful stores to know where they are located

Near to the Moscone Center are two great resources for last minute computer emergancies. For Mac users, the large Apple Store San Francisco (1 Stockton at the corner of Market near 4th St, Mon-Sat 10-9, Sun 11-7) is one of Apple’s flagship stores with well trained Genuis bar staff, frequent events and most importantly for conference attendees with last minute tech needs a deep inventory.

For PC users Central Computers (837 Howard St between 4th and 5th, Mon-Fri 9-7:30, Sat-Sun 10:30-6) offers a good selection of PC hardware and parts at competive, if not always the absolute lowest prices. But if you need a replacement monitor, an extra hard drive, a PC cable or the like they are just a half block from the Moscone Center. 

Cole Hardware (70 4th St between Mission and Market, Mon-Fri 7-7:30, Sat-Sun 8-7) is a local San Francisco institution and a great local resource for hardware. If you need last minute hardware or items to fix your tradeshow booth they are just a block away from the Moscone and have friendly and knowledgable staff.

Utrecht Art Supplies (149 New Montgomery between Howard and Mission, Mon-Fri 8:30-7, Sat 10-6, Sun 12-6) ) is small national chain, based out of NYC which offers a range of art supplies catering to the needs of San Francisco’s art schools and local artists. For a conference attendee they are a great alternative to an office supply store for last minute needs at a conference. I recommend the small leather bound Rhodia notebooks they stock, I carry the reporter’s notebook size in my back pocket at conferences for when there is no substitute for a pad of paper. For last minute booth needs they can offer a wide range of useful items. 

Fun, unique independant stores of San Francisco

Blocks from the Moscone Center is Union Square and Grant Street which are the heart of San Francisco’s tourism and high end retail shopping, all of the major national chains, luxury stores and retailers can be found either around Union Square, along Grant St, or in the nearby large Westfield Center. However scattered nearby are a few local and more unique gems which I would recommend checking out over the stores and retailers that can be found in any major city (and indeed many small suburban malls). 

While the long time San Francisco institution Stacy’s has now closed, a few blocks from the Moscone Center is a truly wonderful new San Francisco store Fog City News (455 Market St between 1st and Fremont, Mon-Fri 8-6, Sat 12-4, Sun closed) offers 1000’s of magazines from around the world and hundreds of carefully chosen premium chocolate bars. When I travel and stay with friends I nearly always stop in at Fog City News first and purchase chocolates to bring as gifts, nearly always also picking up a new magazine or two to read on the plane. 

Gumps (135 Post St, Mon-Sat 10-6, Sun 12-5) is a San Francisco retailer with nearly 150 years of history as a purveyor of luxury goods. Shopping at Gumps is a small piece of San Francisco history updated with highly modern works. This is luxury goods shopping with many one-of-a-kind items and designer goods. I enjoy browsing for inspiration, though my budget hasn’t allowed me to buy at Gumps frequently. 

In my last post I mentioned the Ferry Building, if you are at all interested in great food a visit to the Ferry Building is well worth it. If you can get there on Saturday morning during the Farmer’s Market (Sat 8-2, with a much smaller market Tues 10-2) you are in for a treat. While nearly every store in the Ferry Building is worth a visit a few of my favorites are: Frog Hollow Farms - amazing jams, world renowned orchard; Far East Fungi - I buy mushrooms from among the some 40+ varieties of fresh, many wild, mushrooms they sell for non-locals they also have a great selection of dried mushrooms; Cowgirl Creamery - one of the best cheese shops in the world. Be sure to ask to taste a few cheeses and get recomendations then go next door to Acme Bakery and pick up a loaf of freshly baked bread then go to Boccalone Salumeria and pick up a selection of locally made (pork based) cured meats. 

The result is a nearly perfect picnic lunch. 

And if you need wine, the Ferry Plaza Wine Merchant offers a wide selection of wines for any price point or need. They also have a great wine bar with snacks provided from nearby merchants.

For your speciality drink needs I recommend Cask Spirits (17 3rd St between Market and Mission, Mon-Sat 11-7, Sun Closed) They are the retail branch of the rather unique Bourbon and Branch and offer a carefully currated selection of small maker distillers and bar equipment. I am not a drinker so there isn’t much for me personally to buy here but as an example of a store run with passion and with a very carefully selected inventory they are a great and unique to San Francisco new retail store, worth a visit by anyone interested in how great retail can and should work. 

There are many other great stores in San Francisco, many in the various great neighborhoods of San Francisco. In particular if you have some time I recommend exploring the small shops of Hayes Valley, most of which are unique and local to San Francisco. Scattered throughout the Mission District are also many great and also uniquely local stores and there are many others in other neighborhoods. 

Have I missed any great retail shops in SOMA (near the Moscone) or just across Market? Shops which are unique to San Francisco or which are great resources to know about if you are here for a conference? If so, please leave a comment below.

Where to eat, drink & entertain around the Moscone Center in SF

Last year as part of my coverage of Web 2.0 Expo for Centernetworks I wrote a post offering a guide to San Francisco near the Moscone Center. This post is an updated version of that post, written in advance of the 2009 Web 2.0 Expo here in San Francisco but I hope it will be a resource for anyone visiting San Francisco for a conference. Please add other finds and feedback in the comments below.

This is not intended to be comprehensive there are literally 100’s of restaurants, cafes, bars and hotels within a half mile of the Moscone Center in San Franciso.  Rather this guide is a list of a small, selective set of restaurants, cafes, and a few bars which are notable and worth trying. These are places that as a local to San Francisco I return to frequently, these are the restaurants where I personally entertain – whether it be for an afternoon meeting over coffee, a light dinner with friends, a professional working dinner or a business entertaining event. My focus is mostly on great spots for coffee or daytime meetings and on dinner. I will include a few suggestions for lunch but often at a conference lunch is part of the conference – and since the networking over confernce lunches can often be the most valuable networking I would, reluctantly, recommend that you eat the bad food in the interest of the networking.

But perhaps chase the conference lunch with great coffee or tea at one of the places I suggest below. 

With one exception I am also concentrating on locations which work well for events during the week, most of these places are open every day during the week (but I would always recommend calling and making a reservation for professional dinners).

Breakfast meetings 

Around the Moscone Center is not the best of places in San Francisco for working breakfasts, any number of local hotels offer acceptable business breakfast meeting options, near to the Moscone I would recommend XYZ at the W hotel (181 3rd St – 3rd & Howard inside of the W Hotel). 

A less formal and lighter option, but one I would highly recommend, is the nearby Blue Bottle Cafe (66 Mint St – corner of Mint & Jessie, between Mission & Market just after 5th St, Mon-Fri 7-7, Sat  8-6, Sun 8-4) which offers a small but seasonal and very good selection of breakfast food along with their world renowned coffee. This is serious, film crews come from Japan to shoot all day long, barrista’s compete in national competitions level coffee and they offer coffee & preparations to serve all tastes. One strong suggestion taste the cappucino’s and lattes before you doctor them – they really don’t need any sugar. Blue Bottle’s Cafe is, I think, one of the absolute best cafes anywhere in the world. I have been known to take multiple contacts to Blue Bottle in the course of a single conference day – last year I went there at least three times in one day with three different business contacts.  Besides great breakfast foods they offer great if also highly selective food options (always light and seasonal) during the course of the day.

If your conference continues into the weekend my suggestion is that you take some time on Saturday morning to get breakfast at the Ferry Building Farmer’s Market (Building with a big clock tower at the end of Market St on the water. A short taxi ride or a manageable walk from most conference hotels or the Moscone Center). Widely considered one of the finest farmer’s markets in the country the market starts at 8:30, though some stalls will be set up earlier. I highly recommend arriving before 10am as the market quickly gets crowded. It continues until 2pm on Saturday. Inside of the Ferry Building are many great local shops and markets which are open 7 days a week. Blue Bottle Coffee has kiosks they operate during the Farmers Market (and they are opening up a full cafe in the Ferry Building later in 2009). Of course you can spend hours shopping at the many local (and mostly all organic) stalls each with a seasonal selection. A few highlights I recommend to my guests: Flying Disc Ranch - for an amazing selection of locally grown dates; Frog Hollow Farms - they have a stall inside so are available 7 days a week, Frog Hollow is I think the best orchard in the Bay Area and offer amazing seasonal stone fruits (peaches, nectarines, apricots), pears, Meyer lemons and more. Year round they have great jams and marmalades which I frequently give as gifts; Primavera - a locally run organic Mexican restaurant only open on Saturdays during the Farmer’s Market (located in the far corner by the water) they offer a small selection of handmade from market ingrediants Mexican breakfast and lunch items each day (homemade tamales, varieties of chiliquiles and much more). This is regional Mexican cooking most likely unlike anything you have had unless you have traveled extensively in Mexico.

A breakfast meeting at the Farmer’s Market will not be a quite or entirely private one but I can think of few better or more energizing ways to start my Saturday morning. 

Meetings during the daytime

As I noted above, Blue Bottle Cafe is a great option, one I turn to frequently. 

For non-coffee drinkers, or just for a great change of pace, I recommend Samovar Tea Room inside of Yerba Beuna Gardens (730 Howard St. Literally above the Moscone North, stairs are just to the left of the conference entrance. Sun – Wed 10-8, Thurs-Sat 10-9). Samovar serves amazing teas accompanied by a great selection of light food. This is a calm, peaceful oasis above the Yerba Beuna Waterfall and sitting above the Moscone North entrance. This is not where to go for a fast, quick, hurried meal. But it is a great spot to take a break from a conference and to have a highly civilized and usually productive business conversation. My personal preference is to meet at Somovar in the afternoon, after lunchtime. For small groups Samovar is also a good option for post-conference dinner. Not a heavy meal but a tasty one and not a place to drink (other than great teas). 

For a great lunch option, as well as a good place to have daytime working lunch during a conference I have three suggestions just a few blocks from the Moscone Center. All three are part of the Westfield San Francisco which is just blocks from the Moscone between 4th & 5th and between Market & Mission.

First, ‘Wichcraft (866 Mission St at 5th) which though it is a small scale national chain and owned by celebrity chef Tom Colicchio (of Bravo’s Top Chef fame) is also a purveyer of amazingly tasty sandwiches. For the quality and flavor, one of the real bargains for lunch in the city. They close relatively early but are a great option for lunch or a quick, early casual dinner. They have plenty of seating and even a large party can usually seat together at one of their large communal tables. 

Second, Out the Door (basement level of the Westfield Center). Ignore the minimalist website, Out the Door is the more casual spinoff of the world renowned Slanted Door restaurant, one of the finest Vietnamese restaurants in the country (and also at times one of the hardest to get a reservation at). Out the Door offers quick and very tasty Vietnamese food, prepared artfully and skillfully and served in their large and spacious dining room. A great option for a group of nearly any size for lunch and just blocks from the Moscone. They are also open for early dinner, though I prefer them for lunch. The food court in the basement level of the Westfield Center is a very good one (much better I think than the food court in the Metreon) with options for any palate. I personally like Coriander which offers very tasty Thai food, had lunch there today in fact. 

Third, Straits (4th floor of the Westfield Center). Straits offers upscale Singaporan food, though it is a small scale chain (here in CA, Atlanta and later in 2009 Houston) I highly recommend them for great and unusual food. In particular I like Straits for working business lunches. They are not cheap, but the quality is very high and though they are in a Mall (albeit a mall which cost some $440M to rennovate) once inside Straits is a great restaurant for working lunches (not working as in open up the laptops, working as in serious conversations over good food and if you want great drinks). They are open for dinner, though I prefer them as a working lunch venue (late night at times they turn into a nightclub). 

Dinner

San Francisco is a food and restaurant town, there are 100’s of restaurants, dozens of great ones throughout San Francisco. Here are a few of my absolute favorites, places I take people to frequently. 

For a serious dinner with clients, over great food and drink, here are my top suggestions in SOMA.

Town Hall (343 Howard on the corner of Fremont, Mon-Fri 11:30-2:30, Sun-Thur 5;30-10, Fri-Sat 5:30-11). Townhall offers amazing, contemporary food in a venue that is also exceptionally well designed. Great food at a price which is a great value for the quality and service. They also have a private dining room which can handle up to 40 people seated or 80 people for a standing reception ($1000 min for lunch, $2000 min for dinner, offers full audio-visual capabilities and Internet access). One of my favorite restaurants in San Francisco and a place I suggest to locals and visators alike.

Salt House (Mission between 1st & 2nd; open Mon-Thur 11:30-11, Fri 11:30-12, Sat 5:30-12, Sun 5-9:30). Salthouse offers contemporary American food, locally and seasonally sourced, with a fantastic selection and level of quality. It can be a bit loud so is best for relatively small groups, no more than about 6, but offers some of the absolute best food in San Francisco. I have business contacts who insist on a visit to Salt House everytime they are in San Francisco and I’m more than happy to comply. 

or Anchor & Hope (83 Minna St, just off of 2nd, Mon-Fri 11:30-2, Sun-Thur 5;30-10, Fri-Sat 5:30-11). The third restaurant from the trio who founded Town Hall and Salt House, this is their take on a contempory American seafood shack. Currently top on my list of restaurants to try next, given the amazing quality of their other two restaurants I feel very comfortable recommending Anchor and Hope. 

There are other great options, but these are three of my favorites in SOMA for serious food all great options for a small business dinner.

For a large group dinner, especially on a budget, my goto suggestion in SOMA is Canton Seafood and Dim Sum (655 Folsom St on the corner of Hawthorne betwee 3rd and 2nd, Mon-Sun 10:30-9:30). For lunch and on the weekends they offer cart service Dim Sum at very reasonable prices and of exceptional quality. But what I really love going to Canton for is to bring a large group for a banquet. They can almost literally accomodate any sized group (upstairs they have a dining room that seats up to 450+ people, downstairs they seat up to 300, though a reservation is advised). I generally modify one of the banquet menus ending up with a 7+ course feast, including Dim Sum (which I request as a substitute for other appetizers and fried rice) for a price of about $25/person. Typically this feast includes a whole fish, Peking Duck, Salt & Pepper Crabs and more. Amazing, tasty food, very reasonably priced with inexpensive drinks and friendly service. I’ve had dozens of groups events at Canton Seafood over the past few years and have never once been disappointed – and they have done great whether I’m dining with a few friends or have brought 100+ people. 

Professional networking quality drinks

San Francisco has many great bars and has become well known for some of the most serious wine bars and serious mixed drink bars in the country. If that interests you, I encourage you to do further research (or leave suggestions here as a comment) but here are a few great to know about venues nearby to the Moscone Center. 

House of Shields (39 New Mongomery between Market and Mission, New Montgomery is between 3rd and 2nd, Mon-Fri 2pm-2am, Sat 7pm-2am, closed Sun). A 100+ year old San Francisco institution. Not the fanciest of drinking estabilishments by far, but a goto establishment for afterwork, post-conference networking over cheap drinks. Not fancy, but also likely a spot where many speakers at tech conferences may end up (and certainly a spot favored by locals).

The Press Club SF (20 Yerba Beuna Lane, just off of Market across from Yerba Beuna Gardens between 3rd and New Montgomery, tasting room hours Mon-Thur 4-9, Fri 4-10, Sat 2-10, closed Sun). An urban wine tasting room, this large space features 8 bars serving wines from 8 different wineries, with representatives from each winery pouring the wine. They also have a selection of light foods to pair with the wines and upstairs a retail store featuring wines from all 8 wineries. For business purposes besides being a very upscale place for after conference drinks and conversations, they also have a private dining room/boardroom with full a/v which can be rented for private events. During Web 2.0 Expo they are closed for a private event on April 1st. 

These are my suggestions. As I stated, I’m sure many of you reading this have others. I hope this is helpful, please leave your own experiences and suggestions below in the comments.

Sessions and Keynotes to attend at Web 2.0 Expo in San Francisco

I generally attend only a few sessions at most conferences – especially most multi-track conferences with many keynotes and speakers, conferences such as SXSWi and Web 2.0 Ezpo. Instead my usually way of “working” such a conference is to spend most of my time talking with people in the hallways or in blogger or press lounges – attending the occasional “big” keynote, a friend’s panel (or less often a panel or session with a speaker I really want to meet). 

In part this is because most of the time I could be a speaker at such events – and often I have as much (or more) experience as most of the speakers, not to mention in many cases the speakers are friends and will be talking about topics we likely have gone over privately months earlier.

But this is not uniformly the case and this year I am looking forward a number of the sessions at Web 2.0 Expo here in San Francisco. Here is a short list of a few of the sessions I personally find of interest – these are in no particular order and by no means are complete – as new sessions and tracks continue to be announced my actual plans will definitely change. 

And a reminder - Use code websf09trt12 at online registration for 30% off any registration package!

Technical Sessions:

Drizzle – rethinking mySQL for the web – 1:30 pm on Thursday April 2nd. Brian Aker from mySQL will talk about Drizzle which is a fork of mySQL designed for multi-core, cloud computing applications. Since I am both thinking of and working on a number of cloud based applications myself as well as advising companies who may also, this is of a great deal of interest to me. Both to see if it may help as I design my own solutions – but equally to be well informed about an emerging development in a core component of much application development – the database, which has not seen a great deal of innovation to keep up with the pace of changing applications and use cases (i.e. web 2.0, web services based, cloud deployed applications). I’m also curious if and how they are solving for the needs of applications which have to scale very highly very quickly (i.e. in response to a Twitter, Digg or other rapid spike in interest and users)

Visualizing a web of data 11:00am on Thursday April 2nd. Michal Migurski of Stamen Design will talk about approaches to visualise the torrent of data available on the Internet (and as a result of the Internet). I am always interested in hearing (and seeing) the latest visualizations of large quanities of data. In my own conference organizing I have always had speakers who spoke about various visualization efforts around showing large, complex datasets. While I am not a designer myself, I am deeply interseted in the challenge of visualizing data in ways that are both accurate and which can assist in making sense of that data, ways which help see patterns, trends and potential issues. All while keeping an eye out for issues of scale or hidden assumptions which might make false patterns or cause people to draw errant conclusions. 

From AD-versity comes Opportunity 2;40pm Wednesday April 1st. My friend Scott Rafer of Lookery and Ted Cadogan of OpenX will speak about the current state of the online advertising market. Since my main project for the past year has been working on getting an Ad network started (slowly and fitfully at times) this is a topic of great interest to me.

Meet the New Boss – The FCC, Net Neutrality and Web 2.0 1:30pm on Thursday April 2nd. Unfortunately scheduled againzt another session I want to also attend (which happens often) but this is a chance to hear from Bill Maher of Morrison & Foerester [full disclosure - MoFo is a past client of mine] talk about the changes at the FCC and what recent rulings and new ground rules have been established which impact many Web 2.0 businesses. This is the type of detailed and vital discussion which I really enjoy hearing at conferences – not sexy and perhaps at times a bit dull, but done well it is a chance to hear a real, up to date expert distill a lot of information into a consise and digestible form – and then a chance to ask follow up questions to explore issues which are raised. 

And finally pretty much the entire Marketing and Community track  which is a chance to hear from a mix of many of my friends as well as many others whom I know of but haven’t yet met in person speak about the current state of marketing and community online. Since this is an area I spend a great deal of time working in and thinking about – indeed much of my own consulting practice today is related to advising startups around Social Media related issues, this is a track of sessions which interest me greatly. Plus unlike many recent conferences this is a series of talks by friends of mine which I haven’t actually heard before – Scott Monty of Ford Motors talking about their brand engagement, Tara Hunt talking about Wuffie (and her new book & job at Intuit) and much much more. If I had to pick, I think this may be the strongest track at Web 2.0 – and it will definitely be my default track during timeslots I don’t otherwise have a session I want to attend. 

And a few other parts of Web 2.0 Expo I will be attending:

The Heather Gold Show keynote on Friday April 3rd morning at 8:55am. My friend Heather Gold’s shows are always interesting and engaging – each is different but each is also a chance to hear great, diverse guests peak in a casual almost Oprah like manner and format. 

Douglass Rushkoff’s Keynote on Thursday April 2nd at 8:55am. Douglass is another friend of mine and his talks are always engaging and interesting. He and I don’t always agree on everything – but he is one speaker I will block out time to listen to, confident it will be engaging and challenging – even if I don’t agree with him on every point. 

Jeff Veen’s Keynote on Friday Aptil 3rd at 10:15am. Jeff Veen is a highly respected designer, formerly of Google, and someone whom I have met many times here in San Francisco, however I have actually never had a chance to hear him talk about his work – I’m looking forward to this opportunity to hear what he is thinking about these days post-Google. 

Ignite at DNA Lounge on Wednesday April 1st at 7:30pm. This year, for the first time I will even try to submit my own talk in time to potentially be among the speakers at Ignite. Past Ignite events have been among my favorite evening networking/tech events ever – the format forces people to distill their talks down, removing the cruft and getting to the heart of the story and point they want to make – in nearly every case the result is a better, more engaging talk. However in past years I have been negligent in submitting my own talks to Ignite – this year i hope to make up for that and will be submitting my own talk.

And of course I’ll wander through the booths, attend (and perhaps host) the Birds of  Feather sessions in the evenings, as well as the many parties – official and unofficial. There will be a bunch of other things that I will almost certainly attend – but this is the rough outline of the talks and sessions which most interest me at the moment – and which I feel are particular highlights of this year’s show – which is, I think, a highly impressive show schedule indeed!

March conferences – SXSWi & Web 2.0 Expo SF

I will be attending two major conferences this month – SXSWi in Austin and then at the end of the month Web 2.0 Expo here in San Francisco. I almost decided not to attend SXSWi this year, due to the current economic situation, but I am attending because, as I noted in a conversation just this week, nearly 100% of ALL my business opportunities come from in person networking. 

Occasionally this is immediate – I attended a one day conference years ago in NYC where I met a future client during a lunch roundtable, spoke with him briefly during a break, then met with him after the conference and closed a 5 figure consulting project to start nearly immediately the next day. 

SXSWi

More typically conversations and interactions at a conference lead to follow meetings and emails, to discussions, to introductions and in turn these turn into very real business. What makes SXSWi so valuable is that it is long, it is insanely social, and as a result it offers a nearly endless opportunity to network – dozens of chances to grab coffee, brunch, lunch, dinner, or to get pulled into a hallway conversation. Not to mention some of the best parties of any tech conference (especially if, as I do, you know most of the party organizers and can get into them with VIP passes).  

But I don’t drink very much – so for me these parties are mostly an excuse to get to know people in a casual, laid back manner, to engage socially with people whom I may later work with (or more likely refer others to and occasionally get referrals from). 

For me this year at SXSWi I will be focusing on two main things. 

1. Promoting tbnl. I will have a basic web presense for tbnl before SXSWi and at SXSWi I will be looking for subscribers, advertisers, supporters/sponsors, and most importantly great writers and content sources. I’ll be following up with the dozens of writer friends whom I will see at SXSWi and will be asking them to submit a story (fiction or non-fiction) to tbnl. 
2. Expanding my consulting practice. In 2009 I am looking to do more significent consulting engagements, especially paid work helping startups (or large more established companies) explore their business strategy and opportunities – especially focused on how technology & social media can help. I am one part McKinsey and one part a tech system integrator/custom architect sprinkled with more than a bit of social media expertise (since 1991). 

I will be arriving in Austin on Friday March 13th in the afternoon and will be in town until the evening of Thursday March 19th. If you are in Austin and want to meet up and grab coffee follow me on Twitter (@rycaut) and feel free to dm me or call me directly. 

Web 2.0 Expo

This will be my third year attending the Web 2.0 Expo which will be held March 31st to April 3rd at the Moscone Center West here in San Francisco. I’m one of the official blog partners for Web 2.0 Expo and will be covering the conference both here and at my other blog on Branding – Slow Brand. 

As a blog partner I can offer you my readers a discount - Use code websf09trt12 at online registration for 30% off any registration package.

I am really looking forward to Web 2.0 Expo this year, in part because the “buzz” about Web 2.0 is muted at the moment due to the economy, what I’m looking forward to seeing is who is still standing, what they are working on and launching, and how the general audiance is approaching the current changes in the economy. I am a huge believer in the transformative power of the web and especially the revoluation represented by Web 2.0. 

I am also a believer that downturns, such as right now, are some of the best times to start a company. All of the necessary parts are cheaper and more available – from office space to employees to partners and service providers. All are more willing to negotiate and more willing to devote themselves to helping you succeed. In turn it is a great time to build relationships – helping people make money in the current economy will result in very real and significent rewards in the future. 

For myself I am looking at a lot of opportunities at the moment – advising startups as well as dusting off technologies and ideas I have had in the past and seeing if there are ways to implement and launch them in today’s economy to be positioned strongly for the future.

So I hope you can join me at Web 2.0 Expo in San Francisco at the end of the month – I will probably be organizing a dinner or two during the conference as well as other meetups and like SXSWi I’m always happy to grab coffee and meet up with readers.