Searching for the Moon

Shannon Clark's rambles and conversations on food, geeks, San Francisco and occasionally economics

The Red Couch

Posted by shannonclark on December 5, 2004

The Red Couch

Scoble and Shel Israel are going to write a book on corporate blogging. I offered a few comments/thoughts (note – Scoble’s blog appears to limit the size of comments or else I would have gone on longer.)

Here are my comments:

A few basics to add to your FAQ (just the questions, need answers I suspect) – not too difficult I hope.

Okay, this may seem very basic, but I suspect it gets a bit more complicated as you stare at it.

“What is a blog?” – i.e. when is a “frequently updated website” a blog and when is it “just” a website?

Are comments needed to make a “blog” a blog?

What about RSS feeds?

Does a group blog differ fundementally from a blog by a single person?

What about this thing called “WIKIs” how do they differ/compliment/contradict what blogs are? (note, I have some ideas of answers to these, posting these questions to spark conversations)

If a blog is published but rarely read, is it still a blog? More seriously, I think it can be argued that a blog, even without active readers, can still be a highly valuable tool for the individual or for a corporation. That is, the process of “blogging” can by itself add value – whether or not the posts that result are themselves ever read widely.



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