www.podcatch.com : Essay on media and podcasting
Posted by shannonclark on May 24, 2005
www.podcatch.com has a short essay from Dave Winer about watching what you are agreeing to when signing a contract with a media exec.
My comments are about the possible model of Oprah.
A model that might be looked at is Oprah.
i.e. if you manage to do the following trifecta, you can collect big:
– Generate a large, passionate, ongoing audience (which stays with the station/channel who air you giving them an incentive and value to supporting you)
– Own the content yourself and negotiate for a significent portion of the advertising revenue (and ideally manage a mix of local/national advertising)
– Continue to add other content and outlets, as well as maintaining a strong brand and connection to your audience.