Mobile MeshWalk March 20th in San Francisco
Posted by shannonclark on March 6, 2007
On March 20th here in San Francisco a Mobile MeshWalk will be held. The focus of the MeshWalk will be the future of Mobile Marketing and Media. In the morning we will have a Design Crawl of a number of SF Design firms with offices near South Park. After a group lunch (probably at the nearby Ferry Plaza) we will spend the afternoon walking through San Francisco, while having small group discussions about the role of commercial messages in a mobile context. And of course we will end the day with a party, drinks, and time to share our day’s experiences.
France Telcom (owners of Orange in Europe) has signed on as the lead sponsor – thanks to them all participants will receive breakfast, lunch and drinks.
My interest in holding the Mobile MeshWalk arises out of two things. One, my MeshForum conference at which I first conceived the idea of this format for holding an event. And two, NELA.mobi my new mobile application startup. For NELA I have been doing a lot of thinking about how to include commercial speech inside of a mostly mobile context application. It is my strong bet with NELA that done well, such messages can be valuable to both the users of the service AND to the companies presenting their messages, brands and information. (and thus, of course, financially valuable to NELA as well).
In the next few weeks both here and at http://blog.nela.mobi and at MeshForum.org I will be exploring a range of issues related to the Mobile MeshWalk. Many of these issues I will also address on the Wiki for the MeshWalk as well.
If you are in the Bay Area (or can get here) for the MeshWalk on March 20th I encourage you to do so. It will be an amazing day of conversations and discussions.
If your company is interested in participating in the Mobile MeshWalk please contact me asap (shannon.clark AT gmail.com works well). Either as a host during the Design Crawl, as an additional sponsor, or in some other capacity.
I am also available to organize similar events – either public ones such as the Mobile MeshWalk, or private. Contact me for the details, costs etc.