Searching for the Moon

Shannon Clark's rambles and conversations on food, geeks, San Francisco and occasionally economics

Am I an Interactive Strategic Planner?

Posted by shannonclark on January 18, 2010

For the past few years I have been looking for a title to describe what I do as a consultant, I’ve tried the term business designer, which fits but isn’t a term in common usage.  This weekend while I was showing a friend some of my favorite food and retail businesses in San Francisco we also got to talking about my current business ideas and career options.

After hearing more about what I like to do for clients – ideation, brainstorming, connecting companies with the right mix of partners, finding innovative uses of technology, organizing offline events etc – he suggested that I look for roles either full-time or as a consultant as an Interactive Strategic Planner.

Which is great advice for me – but unexpected.

I don’t think of myself as a marketer, yet multiple times in the past few weeks people have suggested to me that really I am, that what I think of as “just” business strategic consulting is, most of the time, very much marketing related as well. Sure I also can dive deeply into technology but increasingly what I’m most passionate about and most involved in is less about writing lines of code and more about exploring creative business models and partnerships, about how to best use a range of technologies (some in-house most not) to achieve real business results.

Even more what I’m most passionate about is not that there is a single, best way to use technology (or a best technology) but rather matching up a company or organization’s resources and goals with a range of available technologies and social tools. I’m also most passionate about combining media – about helping craft a coherent message that crosses many medias and which reinforces and builds the brand. Building that brand not just by one ad or even one campaign but a consistent and ongoing pattern of usage – from the tools & services chosen to activities across many media and platforms.

In the past few years I have mostly worked with small, very scrappy, early stage startups. But we have pulled off some great things – events which drew 100’s of people and dozens of sponsors.

So am I an Interactive Strategic Planner?

Yes.

and if you want to hire me drop me a line. I know 100’s of technology firms and media opportunities which would help your company today.

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