Comics, Geeks and the evolution of media
Posted by shannonclark on July 18, 2012
If you didn’t already know this about me – I’m a geek and proud of it. I’m also an analyst and observer of business trends and for many years now one area I have been studying very carefully is the ongoing evolution of media an evolution which is occurring all around us on a global scale in ways that may change billion dollar industries (and already have). For the past few years I have been focusing on studying a variety of specialized niches both because they are areas that interest me personally and also because I believe that each niche offers insights into the future of the larger market. Individual creators and content focused businesses should study these niches for what is working as well as what is not and for the direction of things to come.
While there are many great examples here are a few specific cases across a variety of niches which I think are worth careful study. Hopefully these are also entertaining and enjoyable.
As the big two comics publishers Marvel and DC experiment with line-wide relaunches and explorations of digital content (see DC Comics on Amazon for example – note my Affiliate link is in there – that’s a link to DC Comics available on the Kindle where for a while at least they were exclusive) independent comics publishers have been doing some really interesting experiments. The web comic world for example has launched a lot of highly successful Kickstarter projects to fund the physical print versions of web comics (which are mostly available online for free) and the model of free-online frequent web comic supported in part by infrequent collections in physical form (or as paid digital collections) is starting to see some successes.
The comics site that I will be watching carefully over the rest of 2012 (and into 2013 and beyond) however illustrates some other relevant trends around the comics industry – namely that comics are a fertile source of new IP that leads into other media and increasingly creators are crossing between many different genres and media types to tell and explore their story ideas. This site is ThrillBent which is a collaboration of Mark Waid and Jon Rodgers. Mark Waid is a highly acclaimed comics writer and Jon Rodgers is the producer and writer of the fantastic TV series Leverage (and other projects in the past and future). Jon Rodgers is also a gamer (see below where I embed a video that includes him talking about his game playing).
Increasingly there are entertainment options that are available on-demand from a wide array of options (physical media – DVDs/BluRay being the least useful option) and as this evolution continues to expand the 500+ channel cable/satellite TV model is increasingly under attack and likely will evolve considerably in the next few years. Just this year YouTube has taken a major step in generating eve more new ongoing content on YouTube via their program of channels many of which they are helping fund. My personal favorite is the Geek And Sundry channel which has become my regular video viewing on a weekly (and often daily) basis.
See this video from Wil Wheaton’s Tabletop series feature Jon Rodgers among other guests.
Shows like this may not garner the millions of viewers of the latest reality tv show but they are compelling and engaging and, in this case, highly geeky…