Today I registered for the TechCrunch Disrupt
Posted by shannonclark on July 24, 2012
originally posted to my Google+ account – reposting here for posterity
Today I registered for the TechCrunch Disrupt Hackathon here in SF in September and I’ve started thinking about what I want to build. One thought is an application that builds upon what I started my first company, JigZaw (with a Z not the sell other people business cards company) to build – namely a really smart calendar.
But with a twist.
Instead of being a calendar – or even an online schedule/list of upcoming events (of which there are both lots and frankly nothing very great) this would be focused on a related problem – but with a very different UI and solution.
The core idea (which I’m posting here as I usually post ideas – I would be interested in building this and am planning on possibly pursing this, if someone else wants to build it do so though I ask for at a minimum some acknowledgement and would be interested in being involved, but I’m not claiming any kinda of IP on ideas) is:
Countdowns and Deadlines.
Countdowns are descending reminders about when something will start (such as 100 hours to the 2012 Olympics – though the units can be days, weeks or even years instead of hours or minutes). Mostly countdowns for an event would actually be a SET of related countdowns – for example “countdown to when SXSW panel submissions are open” along with “countdown to hotel registration opening”, “countdown to registration opening” and “countdown to conference starting….”
Countdowns are for events that haven’t yet happened/started
Deadlines are for an event/happening that has started and will end/stop at a specific time
Often a countdown will end and a related deadline will start (i.e. “Deadline for SXSW panel submissions”)
The idea for this application is that individuals could select countdowns and related deadlines to pay attention to / be reminded about in the app from countdowns and deadlines setup by other users (and/or by the company or corporate partners). These could be in LOTS of categories – release dates for movies or books, ticket sales for touring bands, festivals, sporting events, school related dates, sales at favorite stores (online or offline) and much much more.
Most countdowns and deadlines would be default PUBLIC though the option would be there for you to also track personal, private deadlines (work deadlines for example)
Alongside your view of pending deadlines and active countdowns you might also overlap reoccurring activities/goals/to-do’s (walk 10,000 steps each day etc) but this last feature is one that I think is optional and we might leave out in the first version.
Individuals would be able to add and share new countdowns.
Each countdown or deadline would be associated with both a description and a link to an related resource – ideally one that would reflect any future CHANGES to that event (i.e. extension of a deadline or postponement/cancelation of an event being counted down to)
Once you have selected a number of things to track and pay attention to this service would then be able to offer at least two compelling additional services:
1) Show you related countdowns/deadlines which you might want to also track – i.e. next year’s conference if you are tracking this year’s or the same conference/show offered in a different region. Over time this might get refined to learn which categories you care so much about that you want to know every instance of that event (PAX & PAX East for example) vs. more common events you might not care about every instance of (every hockey game played in the NFL for example vs the home games of your favorite team)
2) Show you PEOPLE you might want to meet/connect with due to shared interests. This might start with leveraging the Facebook social graph to show you shared interests across your existing friends (assuming you and your friends are both using this service) but eventually this might also help you discover others with many common interests nearby.
This service would likely list a LOT of events from sites such as Meetup which would be a really rich data source.
In terms of the business model(s) for this service I see many different options. One simplistic one is that non-humans wanting to have accounts (to create events) would pay for that right. (i.e. event organizers, companies running sales, film studios etc). This professional fee would scale in some dimension and would offer them a rich suite of tools and functionality. It would be available to “human” users as well at a reduced price assuming these features are of value to some individuals as well (i.e. folks who run a number of personal events for example – a musician for instance)
Other options: some affiliate fees on sales driven by this service – either links to online (or offline) sales or links that are to ticket/event sales directly. (in many cases however these would have to individually negotiated and aren’t all that high in many cases)
Direct sales of the mobile apps (debatable – a free app may drive more user growth and still result in greater revenues particularly if the professional/corporate layer was an optional in-app subscription purchase)
This type of application and web service won’t change the world – nor will it be a billion+ business but I can see how this could be a very nice profitable standalone business OR a rich addition to an existing web business. I also see how to build this affordably and in a way that should scale to quite large numbers.
(and I have many many years worth of past research and development that should allow me to build some really powerful and rich tools to power this service – to check links for relevancy, to automate the updates when data changes and eventually to also discover and search out related or new countdowns/deadlines)
So who is interested in helping me build this – either as developers or investors?