Searching for the Moon

Shannon Clark's rambles and conversations on food, geeks, San Francisco and occasionally economics

Posts Tagged ‘social networks’

Seven questions/ideas for Ping – Apple’s new music social network

Posted by shannonclark on September 2, 2010

Here is a post I sent to the Pho-List, a semi-private mailing list for people in/interested in the digital music space. As Ping & Apple is of wider interest than just industry types I am posting my seven questions/ideas here on my blog. I welcome your feedback, answers or further suggestions.

I think the really interesting stuff will be when we learn whether additional parties will be able to participate in Ping or on the Apple TV.

A few examples to illustrate what I mean.

1) will ticket services that are not Livenation/ticketmaster be able to work with Ping? If so musicians and fans win. If not Ping will lack smaller venues  and any major shows not at Livenation venues.

2) will services such as the BBC’s iPlayer (which they have made some announcements about offering outside of the UK – and slight hints that even non-UK citizens might have a means of paying for access) or similar streaming services from other global networks integrate with the Apple TV? As a US based fan of Doctor Who if this allowed me to legally view HD Doctor Who (and other BBC series) I would buy the Apple TV & pay a monthly subscription in a heartbeat. (BBC America isn’t available in HD on Comcast here in SF)

3) Will artists have a means of offering full streams of select tracks or full videos on their Ping pages as they already do on MySpace Music and on their own websites.

4) a Facebook friends invite feature was announced for Ping but will this integration be deeper? (ie linking/using music, tv and film “likes” on Facebook; connecting a facebook fan page to the musician’s ping profile etc) and will other networks also be connected to (for example will there be a myspace integration)

5) will there be an API to allow developers to build tools to help musicians and/or labels manage their Ping presence? Will this allow for cross promotion of more than just livenation venue event tickets? For example – merch, physical music such as LP’s, fan clubs, kickstarter like pre-sale offers for new works, iPhone/iPad applications etc. Will an artist be able to cross-promote for example linking to TV series or films using the artists work (or in some cases where the artist is acting)

6) how well integrated will individual artists and the group(s) they perform with be on Ping? I don’t know if there is an easy answer but countless artists across all genres perform with different groups – a fan of the artist or one group should, you would think, have an  easy way to discover these other groups.

7) will Ping and iTunes more broadly better support musical genres currently poorly represented on iTunes. Personally I’m thinking about Opera and a classical music – genres where iTunes has limited offerings. But there is a wider global array of genres and regions where iTunes (at least in the US) carries few artists.

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Posted in internet, iTunes, mac, music, networks | Tagged: , , , , | Leave a Comment »

The big tables in the cafe principle

Posted by shannonclark on October 22, 2009

This afternoon I had the pleasure of attending Lunch For Good here in San Francisco, organized by my friend Chris Heuer, the lunch gathered around 50 people together for a tasty meal and serious conversation about how to inspire critical thinking.

At my table as part of our conversation I mentioned my “big tables” principle in evaluating cafes as part of our conversation about groups and spaces. At the table the pet owners were all sharing how much enjoyment they get from talking with fellow dog owners at dog parks. I mentioned that I could never even be in such a space, couldn’t ever own pets of any type.

If you are wonder, no I don’t hate animals, I’m just seriously allergic, so allergic that I stop breathing and have asthma attacks along with concurrent serious skin rashes, red eyes and stuffed sinuses. For a short time I can take some allergy medicines and endure brief exposure, but I refuse to take medicine every day of my life just to live with a pet – and furthermore such prolonged exposure to both the medicine (which does have very real side effects) and to the pet dander which has extreme impact on my well being is not conducive to my overall health.

My point in bringing this up is that while the interactions between pet owners are fantastic and it is great that such spaces spark interactions between folks who might not otherwise meet (though likely they share some common interests and traits since they have chosen to live in a near geographic area) such spaces are not, in fact, truly universal, there are folks, such as myself, who not only are unlikely to be at such a dog park my in fact be completely unable to enter such a space.

We then started talking about online spaces and communities and here I brought the discussion back to physical spaces. Cafes are often cited as spaces where strangers can meet, interact and get to know each other. However as a frequent cafe denizen (I’ve been working from cafes since the early 1990’s) I have observed that there are simple steps a cafe can do that dramatically change how the cafe functions as a social space.

Hence my “big tables” principle.

The bigger the tables in a cafe the more social interactions between strangers are likely.

My ideal cafe has tables big enough for two people to work on laptops comfortably while simultaneously having a plate of food, a coffee and some books or other materials open in front of them. Such large tables usually can readily accommodate more than two people and easily inspire ad hoc conversations and interactions between strangers – starting with the simple question ‘do you mind if I share your table” but often ending up with philosophical discussions.

Today, however, in the era when many folks, myself included as I write this post from a cafe in the West Portal seated on a couch (by myself)  frequently shut out the world via listening to headphones as we work, a cafe needs to take further steps to truly inspire people to converse with each other, to actually create a space where social interactions happen.

A few steps I have observed that help.

  1. Watching the volume of the music including any live performers to be quiet enough to enable comfortable conversations. A quiet cafe without any background music however isn’t ideal as people will turn to their own soundtracks. But a cafe with pounding music makes it hard to converse even with friends
  2. Regular events which help spark conversations and interactions. One cafe here in San Francisco (On the Corner) has a weekly games night sponsored by a nearby games shop. Such events give strangers a reason to do more than just talk in passing with each other. Other cafes have regular art openings, cuppings of coffee or other events which help inspire people to interact.
  3. Sociable staff. This is simple but friendly, sociable staff at a cafe will spark conversations with strangers and regulars alike (and help make strangers into regulars). In turn these conversations will then often offer reasons and entrypoints for strangers to interact with each other. Some cafes (and other spaces) take this to an extreme but generally speaking friendly, outgoing staff help create a space where people get a bit out of themselves and interact with others.
  4. Hours that encourage social interactions. Cafes that are open late inspire people (often but not always) to linger and hangout, to use the cafe as an alternative to other evening entertainment options such as bars or nightclubs. One of the more social cafes I have spent time in here in San Francisco is, in fact, a Starbucks. However it is also open 24hrs a day six days a week. Being located near to universities it is full of students studying and interacting with each other until the early hours of the morning.

What lessons can be drawn from such cafes (and other spaces) for online businesses seeking to spark conversations and interactions?

  1. The design details matter a great deal. Small, tiny tables in a cafe or a web design that emphasizes an individual experience will lead to individuals being alone in that space.
  2. Small gestures can inspire and spark interactions. Many of the cafes that most impress me, where I most quickly feel comfortable and at home are cafes where the staff take a simple step of learning my name from the first time I am there – and not just to call out my order but to greet me by name as they interact with me.
  3. Hours and patterns matter.Yes, the web is a global usually open 24hrs a day space but even online most successful communities and sites find rhythms and schedules to fall into. Here on my personal blog I fail in this regard, I do not post nearly enough. In contrast many of my favorite blogs have gotten into a pattern of one or more “open threads” posted every day specifically to create spaces for readers to converse with each other. These posts, in turn, supported by a regular pattern of other posts (the frequency and form of which differ by the blog). Cafes with short hours cater to one audience, cafes with longer hours open later reach a different group.

How do you judge a space? Whether online or offline what about a space inspires you to join it, to engage with the people who might share it with you?

Posted in customer service, digital bedouin, geeks, networks, personal, working | Tagged: , , | 4 Comments »