Over the weekend I posted about the magazine – to be named later – I’m thinking about starting. Now having gathered feedback from many folks – in response to my blog post, to email exchanges, and personal conversations I’m ready to announce the next steps and to issue a call for submissions, and pledges to subscribe or advertise.
First a simple announcement – until someone suggests a better name (and pending various trademark & domain searches) my working name for the magazine is, in fact: tbnl Magazine. And yes, that stands for “to be named later” and yes, my intention is to refer to it in the lowercase form at least for now.
I wrote a lot about my impetus behind starting tbnl in my first post, having now talked with many people here is a quick summary of the types of works I’m looking for, as well as my intentions around the scale of the magazine (at least initially).
Size: My target, primarily due to practical matters of the technology of magazine printing (multiples of 16 pages offer advantages as most magazine printing presses print 16 pages at a time) is for an 80 page magazine + cover, on a relatively heavy, recycled paper stock (ideally with green inks etc) probably with full color inside and out. The physical size will be close to 8 1/2″ x 11″ (slightly smaller when printed on demand), saddle stitched (i.e. staples not perfect binding). Inside I plan on running advertising (more on that below) with a target of 12-16 pages worth of ads (some will be partial page ala New Yorker small format ads) and will keep the housekeeping pages (table of contents, colophon, staff, writers & artists bios) to a minimum. That leaves around 60 pages for content each issue. The design I’m leaning towards will take inspiration from The New Yorker and the redesigned Atlantic Monthly with somewhat more images (and likely heavier paper) than The New Yorker and probably somewhat (but not by much) less overt design than the new Atlantic Monthly. Very roughly this means around 35,000-40,000 words per issue (depending on ratio of images to text, final font & font size decisions and other factors).
In turn this means that published pieces will likely range between 1000 to 5000 words, probably a bit longer for the one or two fiction pieces in each issue (at least one of which will likely be a ‘genre” piece – probably Science Fiction or Fantasy but I’m open to great mysteries or even romance if done very well, probably still less than 10,000 words however).
In researching current rates in the market, it appears (not entirely surprisingly) that rates for most markets are quite, quite low. Lower than I expected. For fiction it appears that higher than $0.05/word is considered quite “high paying” with $0.07 being considered a premium rate. Non-fiction rates are harder to view publicly but I know many writers in various genres so I will be checking with them to determine what would be good and more than fair rates.
My intention is to be a “high” paying market, I want to get the best possible work from the best writers I can find. While I don’t expect what we pay will (at least for the first few years) be high enough to be lifechanging or a significent income, I do want it to be more than just the cost of a nice dinner out somewhere.
Initally they will be EMAIL ONLY.
For the first issue(s) I will start with an OPEN submissions policy. However I reserve the right to publish works from people I as for pieces and we may close or somewhat restrict submissions in the future to manage the flow. A few guidelines
- Submissions MUST be original, complete, unpublished works. This means no previously published pieces (which includes blog/web published works). Complete means no parts of longer works (i.e. part of a novel for example). See “proposing a story” below for guidelines if you have a nonfiction story you want to propose writing vs. have in a completed form.
- Submissions MUST be in a standard format. This means: in the email text (with clearly marked beginning and end), as a txt attachment, or as a well formated PDF attachment (well formatted means 12 point font, double spaced, with page #, title & author on every page). An estimated word count should be included, along with a SHORT author’s bio & website link(s)
- Submissions of nonfiction should, if possible, also include related illustrations. Every story in tbnl will include at least one, in most cases more than one, related images. For nonfiction where possible these should be photographic (or relevant illustrations). For fiction these will be either carefully selected photographs or art. If you submit artwork you MUST have the rights to those works (or show that they are Public Domain works). Creative Commons licensed works which allow for COMMERCIAL USE will be considered.
- The payment for a work will in most cases be for the BUNDLED written work and related images. Thus if you do not own the images (i.e. you took your own photos) a split payment will be negotiated between the writer and the photographer or artist for that particular piece.
- tbnl will be buying “FIRST PUBLICATION” rights. This means that you are free to sell or publish the work in a collection after it has been published in tbnl. NOTE that issues of tbnl will remain in “print” via Print-on-demand for at least a year and likely longer. Also tbnl will have a “digital” edition for sale to ebook readers which also will remain in “print” for at least a year. tbnl will be purchasing these related digital rights (for first publication) and the right to keep the issue in “print” via Print-on-demand. The intention is to keep every issue in print for as long as possible – but also after some threshhold has been met to pay additional royalties to all contributors to an issue. The specifics of this are to be determined, if you are uncomfortable with this level of uncertainty, do not submit a work for publication in our first few issues.
- Deadlines for the first few issues will be announced, with a limited amount of grace period around each (but since submissions are initially “email only” the expectation is that deadlines should be met. Works submitted after the deadline for a given issue MAY be considered for future issues – but a note will be sent (likely autogenerated) noting the missed deadline. Requests to not consider the work will be honored.
- tbnl will NOT accept simultanous submissions. This is to keep our process as simple as possible for the first few issues. In the future, especially for fiction submissions we likely will change this guideline. This means that if you are submitting a work to tbnl you do NOT currently have the same work being read at another publication.
- tbnl encourages but does not require CC licenses for the works we publish. Done well we think that CC licenses make a lot of sense for most authors and allow for works to see wider distribution & creative reuse.
- The type of writing being submitted MUST be clearly defined. The best way to do this is to include a short (as in one paragraph) introduction to the work. Clearly noting if it is FICTION or NONFICTION.
- For a good example of the type of nonfiction tbnl is seeking see the book The New Kings of Nonfiction edited by Ira Glass. Also listen to the stories told on This American Life or on stage at shows like Fray or The Moth. This means a strong, personal voice and point of view, a wide range of topics, and strong writing which can incorporate some of the techniques of fiction writing.
- Authors who do not wish to be paid will have options to reallocate their pay. Some writers may not wish to be paid for work they submit. Options will be available to reallocate these payments – likely ranging from donations made in the name of the author to one of a select group of charities or to raising the rates for the other authors and artists in that particular issue.
tbnl is NOT a forum for “breaking news” or for time-sensative reviews. The print schedule for tbnl is still being determined, at least quarterly though the plan is to go to bi-monthly or monthly as soon as possible. While we may publish some long form non-fiction which is not in a “personal” voice it will always be with the focus on writing which will be relevant and worth reading for many years so reviews of a new movie, restaurant, play, book, album or product will likely not make the cut. Nor will discussions of topics “in the news” (pending elections, business moves etc).
tbnl is a forum for great, timeless stories.
In no particular order the following are some (and by no means the only) topics we expect to publish in the first year of tbnl:
- Serious food – especially looking at “Slow Food” and being a foodie/locavore
- Hacking – in the original, positive sense of exploring the limits of technology and of creative ways to do things
- Serious design – especially of the worldchanging variety
- Networks – I am the founder of MeshForum, a conference on the study of Networks so not surprisingly I expect to publish works exploring a range of network related topics in tbnl
- Art – especially emerging art including digital art. Also ways to view and “read” art that illustrates the power of great art
- Music – not reviews of new albums but rather stories of and about music – about a personal history around music, about the art of making music, about the history behind specific works. Especially of interest is writing that crosses musical boundries – I’m personally a fan of Opera as well as Mashups, Folk music as well as Electronica.
- Economics and “smart” business – timeless, great writing about Economics or business are rare and difficult to do, but tbnl will look for great, engaging stories
- Games – again not reviews of particular games but stories about games, about the game industry, about game design or the mindset of game playing. Everything from computer games to chess to live action role playing games are welcome
- Much, much more.
The primary focus of tbnl is timeless, great stories presented in a highly reader friendly form. “Great” is of course subject to debate but the goal will be to publish a magazine which you read cover to cover and which introduces every reader to a new perspective, to a way of engaging with topics they might not think are of interest.
I am a geek – but a geek with a very eclectic and quite wide ranging set of interests tbnl will reflect this eclecticism.
Pledges to subscribe are being sought now. Exact costs will depend on the number of issues we decide to publish in the first year and we are exploring a tiered model as well as a range of publishing options. tbnl Magazine is intended primarily as a labor of love, as such it hasn’t yet been decided if the underly organization will be non-profit or for-profit. In either case tbnl will be run as a business seeking to generate sufficient revenues to pay all parties and contributors and to put out the highest quality publication possible.
Here are some, very rough, initial thoughts:
1st year (at least 4 issues) subscriptions: $50-75 (less for US subscribers, more for overseas). The planned print-on-demand rate will be between $15-20 + shipping per issue. The retail price, if copies of the initial print runs are sold at retail at all, is likely going to be $15 at least for the first few issues (will probably be lower when/if we move to a more frequent publishing schedule).
1st year SUPPORTER subscriptions: $150, includes some range of bonus/special features to be determined. This level (or higher) will mostly be supporting the existence and formation of tbnl Magazine. The plan will be to have a range of ways of thanking supporters – this will likely include special events w/author readings, limited editions of art, bonus items and more. It will also include public (unless the supporter wishes to remain anonymous) thanks on the tbnl website.
1st year DIGITAL ONLY subscriptions: $30. Probably around half of the print subscription rate. Individual eBook copies of each issue will also probably be available, likely at around a rate of $10/issue (though exact pricing will be decided based on feedback, costs incurred via the ebook sales partners etc)
Print-on-Demand. The plan is to make each issue of tbnl Magazine available on a print-on-demand basis. Most likely via MagCloud for a price of between $15-20 an issue. This is, however, limited to US orders only until MagCloud exits beta. As such, the plan is to have a small, limited edition print run for each issue for subscribers (including non-US subscribers) prior to the release via print-on-demand.
From the beginning tbnl Magazine will accept advertising. The initial design allocates around a total of 12-16 pages for advertising out of the expected 80 + cover pages. The full page cover inside & back will be highest priced ad pages. Interior ads will be accepted in full page, (half or 1/3 page – depending on if we settle on a two or three collumn layout), 1/4 or 1/8 page ads (think the ad formats found inside of The New Yorker for examples).
All ads will be included in all editions of tbnl Magazine including digital editions. If we decide to make some or all of the content of tbnl Magazine available on our website this will include advertising from a given issue so advertisers are requested to include a target URL for those ads.
Like the other content of tbnl Magazine advertising in the magazine should be Timeless in nature. That is, it should remain relevant to readers for at least the next year and preferably the next two years from the date of publication. Thus advertising for brands and ongoing ventures is preferred to the promotion of specific events (i.e. a movie studio vs. a new movie, a publisher vs a specific book).
The audience of tbnl Magazine is obviously still being determined, but the expectation is that it will be a diverse, highly literate, and deeply engaged audience. Likely small, but also influential and passionate.
These are very much still being determined and to a degree will depend on the initial print runs. But here are some, very rough and subject to change, estimates. Discounts for prepayment and multiple issue committments will be made and agency fees may be extra. Discounts for some types of advertisers may also be made (non-profits, publishers, startups, galleries etc). These are also all based on expectations of relatively low print numbers (<10,000 per issue) when/if demand raises and/or retail distribution is determined these rates may go up. And remember that in addition to the subscriber only print run, the ads will run for 1-2 years (or longer) in the print-on-demand and ebook editions.
- Cover (inside, back and inside of back) – $5000/issue. This may be glossy, will definitely be color
- Full Page – $3000/issue
- 1/2 page (or one column if a three column layout) – $1500/issue
- 1/4 page – $1000/issue
- 1/8 page – $500/issue
As I noted – these are just initial, rough estimates. And they are negotiable. Priority will be given to advertisers who are willing to preebuy and to presupport for the full 1st year of issues (which ensures that those issues will be published).
Email me at shannon DOT clark AT gmail DOT com with submissions or advertising inquieries. Please include tbnl in your subject in all such emails!